“WD-40” Your Sales Funnel to Boost Sales

Conversion tests, Funnel optimization

To get prospects flowing through your sales funnel, you have to compel them to click. However, there’s an evil force that’s working against you, and it’s often hard to spot… Friction. Friction can take many forms, from an overly-busy landing page to multiple calls to action. It can be anything that slows down your prospects, or brings them to […]