An “Unsubscribe” Lesson from Total Bastard Airlines

Email lists

Some marketers freak out if they get too many unsubscribes. And some will even follow up with each and every person who leaves their list… I guess to beg them to come back? It seems kinda obnoxious. And bad for business, too. Because really, you should welcome unsubscribes. In fact, do you remember the Total Bastard Airlines skit from […]