That Time I Got Into an eBay Fight…


Email marketing, Funnel optimization

The story contains a valuable sales copy lesson, though, so all was not lost. So, there I was, on eBay. And I found the holy grail: My beloved discontinued jeans in my exact size, in my favorite wash, basically brand new. Only $23? Shut the front door–sold! But when they arrived, I could barely get […]

“WD-40” Your Sales Funnel to Boost Sales


Conversion tests, Funnel optimization

To get prospects flowing through your sales funnel, you have to compel them to click. However, there’s an evil force that’s working against you, and it’s often hard to spot… Friction. Friction can take many forms, from an overly-busy landing page to multiple calls to action. It can be anything that slows down your prospects, or brings them to […]